harry & friends
The Amazing Kids Character Development Program
That’s EXPLODING Martial Arts Schools Worldwide.
More Retention. More Referrals. More Fun.
Now that we’ve got the “story” down, let’s talk about the “nuts and bolts”of Harry & Friends…
Backed by the same psychology that makes kids stare at the TV for hours.
How I accidentally discovered the SECRET to exploding kids martial arts programs…
To My Fellow School Owner,
My name is Stan Lee, co-creator of Harry & Friends, and...
... I have a confession… I used
to HATE teaching 3-6 year olds!
They squirm. They don’t pay attention. Mat chats? Forget it.
You’re better off talking to hyper little dogs!
In fact, I was so fed up, I almost gave up on them altogether.
Especially because they just didn’t stick around. I’d work so hard t o get them to join my school... and they’d shortly after quit.
And then it happened...
About 20 years ago, my wife created these great cartoons to show
the kids - just for fun.
Basically, She took my mat chats, and turned them into fun stories, drawings and cartoons...
The result was... insane.
I literally couldn’t believe it.
The kids sat silently through the entire
mat chat… and couldn’t get enough!
I was shocked. I didn’t know 3-6 year olds were CAPABLE of sitting still for that long.
Not only that... The next day their parents could not stop RAVING about how happy they were.
Their kids were quoting lines from the characters… and learning powerful lessons about values and morals and more.
I realized I was on to something. Something big. So we got to work.
We put tremendous effort into the cartoons, the characters, the stories... and then...
Referrals started pouring in like crazy.
Retention grew higher than ever.
My school finally became a success.
In fact, to this day, I hardly ever advertise. Referrals give me all I need and more. And because I retain kids from the time they’re 3-6 to the time they’re in high school...
... it’s not like I constantly have to go hunting for more.
See, here’s the secret...
What we discovered, and what child psychology &
neurology also says, is that 3-6 year olds simply
CAN’T “sit and listen” to mat chats.
Their brains just aren’t that far along yet.
But mat chats are CRUCIAL for your success. Why? Because strong characters are what parents REALLY want - and that’s where you teach kids how to build them.
So what do you do?
You don’t “TELL” them a lesson, you SHOW them… you paint them a clear, fun picture… you turn it into an exciting STORY...
Suddenly, their eyes light up... and they “get it”.
That’s the secret to it all. And...
That’s what Harry & Friends is all about. And that’s why
it causes parents to fall in love with your classes and
refer like crazy.
Makes sense, right? I mean, imagine a
kid goes home and actually CLEANS up
on his own and tells his mom,
“I’m cleaning because Harry taught
me it’s good!”
... Or he does his homework without even
being asked to because, “Harry says it’s
important to make good grades.”
Wouldn’t those parents love you for life?
That’s what happened to my school, and dozens
more around the world using Harry & Friends.
So what do you say? Interested in trying it out
first hand?
Then I’d like to make you a special offer.
Character development
for 3-6 year olds is not only possible... it’s FUN.
New lessons every single week that cover a unique theme.
Homework keeps kids engaged... even when they’re not in your studio.
Can You Now See Why Schools Using Harry & Friends Quickly See Results Like These?
When parents see how much you help their kids develop amazing characters... they’ll never quit.
Parents are BLOWN AWAY by how effective “Harry & Friends” is... They tell all their friends.
Bonus!
Enrollment Boosting Videos for All New Students.
Bonus #2!
Content & Marketing
for 7-14 Year Olds!
I just have to tell you what an amazing difference Black Belt Principles has made in my school. My least favorite class was always my Mini-Masters (3-5 year olds) and my least favorite part was the mat chat. They had become very boring and repetitive. This was the only age group I had a hard time enrolling and keeping.
That was before I met you and Harry. Now, I introduce my new pre-school aged kids to Harry, use him, the ready made mat chats, and awesome support materials, and my Mini-Masters classes have just exploded. We've increased our pre-school age enrollment by 500% and added more classes to keep up with the demand.
Thank you to Stan, Sarah and of course, Harry.
"We've increased our pre-school age enrollment by 500% and added more classes to keep up with the demand."
"It's been a huge part of our school's growth and has added many thousands of dollars to our bottom line!"
We started using Harry and friends 6 years ago. When we started we had very few students in that age range. After using Harry and friends our 3-4 and 5-6 class is now a huge portion of our school. Between these two age groups we now have about 50 kids enrolled and so many others have moved up into our 7-9 program and have helped to fill up those classes'. It's been a huge part of our school's growth and has added many thousands of dollars to our bottom line!
Not to mention the kids and the parents absolutely love harry and the message that he brings to the kids each week.
I can't recommend harry and friends enough to any school owner looking to grow their younger kids programs and create a feeder program for their older classes as well.
We started using Harry and friends two years ago in one of our Texas locations. When we started we had maybe 10 to 15 students in that age range. After using Harry and friends for two years we now have 60 plus enrolled as both retention and referrals went through the roof! We have since opened two more locations with Harry and Friends you just can't lose!
"After using Harry and friends for two years we now have 60 plus enrolled as both retention and referrals went through the roof! "
Harry and Friends is like having another full-time staff member on board! They create our monthly theme for our kids between the ages of 3 and 14, and we use the themes in our adult classes as well. The younger kids LOVE Harry, and the parents LOVE that we spend time (or rather, Harry spends time) talking to their kids, after each class, about the many character development concepts used. The kids also love doing the weekly coloring sheets, too!
There are so many benefits that come with the program that we can’t even use them all. The kids have their very own martial arts cartoon character, the parents have an awesome cartoon role model for their kids to look up to, and our instructors get a completely done-for-you monthly theme. All they have to do is read from the weekly mat chat and point to Harry. Harry and Friends helps us with enrollments, too. When parents hear the messages and see the posters and coloring sheets, they realize that we will be teaching their kids things other than kicking and punching, and they are thrilled about it.
Harry and Friends is a great retention tool, as well. The monthly simple assignments that the kids get, helps reinforce these things at home and the parents get to celebrate mini-victories with their kids once the assignments are completed. Harry has been a very positive influence in our school!"
"We can't recommend this program enough. It has helped us gain new students and retain current students!"
The Harry & Friends Black Belt Principles Program Has Been An Outstanding Addition To Our School! Our 3-6 year olds love Harry and all of his friends and are excited for classes. We can't recommend this program enough. It has helped us gain new students and retain current students and more than pays for itself! Don't Hesitate, Try It Today!
"After I started using Black Belt Principles Character Education System, the parents in my 3-6 year old program started to talk to their friends and bring REFERRALS to my school. "
After I started using Black Belt Principles Character Education System, the parents in my 3-6 year old program started to talk to their friends and bring REFERRALS to my school. I don't think it was a coincidence; I think that Harry & Friends Added VALUE to what we teach and gave us that extra edge over the other karate schools in the area!!
"One of the best things we have done for our school!"
I highly recommend Black Belt Principles. We have been with them for five years now.
Our Kids Love it! The parents Love it. Our staff loves it! It’s easy to teach and it is one of the best things we have done for our school! We were with other character development programs in the past, but what I like the best about Harry & Friends it caters to the younger kids, which is our biggest demographic!
"My conversion rate is up 25% !"
Black Belt Principles has helped us to create greater value for our Little Dragons Program and that greater value has given us better conversions from our Trial Membership to ongoing monthly memberships. My conversion rate is up 25% from my pre- Black Belt Principles conversion rate!
We love that the kids talk about the word of the month – they know what the word of the month is and can talk about the concepts. We love that the parents discuss and review the words with their kids. This gets the parents and their kids to connect. This helps us cement the values segment of our curriculum and parent see that.
Seasonal Specialty Marketing
Digital Character Education Program
Monthly Animated Video Blogs
9 Animated Digital Postcards
Digital “Harry’s First Martial Arts Lesson” Digital “Harry Gets into the Swing of Things”
$199
/month